Small Fry Films: Joy & Ruby

Our friend Joy, of Oh Joy! is a force to be reckoned with. She is smart and driven, caring and warm; she is the kind of woman you’d want to call for business advice, and then go to the mall. Joy literally wrote the book on blogging: Blog, Inc. Her sweet daughter Ruby is such a wonderful addition to Joy’s world, and as impressive and incredible as Joy is, Ruby steals the spotlight every time!

Film by Jenner Brown of Lumineux Films.

We spent the afternoon with Joy and Ruby and couldn’t help but try and seep in all the wisdom and experience possible from Joy. Taking simultaneous mental notes about her impeccably organized clothing drawers and how she juggles business and family. Here’s what Joy had to say on the latter:

“The idea of balance as a working mom is a myth. Really, it’s a juggle, and we all do the best we can to juggle what’s most important to us in our lives. I love my job, and feel so lucky to do something I enjoy every day. But after Ruby came into our lives, family took an immediate first place priority in my life, and work became second. I said no a lot more to opportunities that came my way that I would have taken in a second pre-baby. I always think to myself… “If I’m going to be away from my daughter for work, it’s got to be a project, an experience, a trip, or a job that makes the time away from her worth it.” Reminding myself of this has really helped me to focus on quality over quantity when it comes to my business and feel less guilty when I can’t attend every event, party, meeting, or conference that’s going on.

I could go on about the “juggle” forever, as I think it’s a constant struggle for all working moms out there, so here’s a little more about it from me if you want to hear more.”

Editor’s note: her post on juggling is a must-read for any woman, mother or not! Thank you from the bottom of our hearts for welcoming us into your home, Joy!


  • Heather J
    January 14, 2013 at 12:27 am

    So great! That Ruby is adorable. Joy is one of my favorite blogger so this was fun to see.

  • Feminine 23
    January 14, 2013 at 1:30 am

    It’s great to take a glimpse into her life and her living space. They are both adorable.

  • Carla
    January 14, 2013 at 12:04 pm

    Ruby is adorable! and Joy has always seemed like a gem, and even more so now.

  • Camila
    January 14, 2013 at 5:20 pm

    Such a great video! I loved ever second of it. In the blog world we always feel like “know” the blogger behind the blog so it’s always nice to get a peek into their daily lives that is more than just their written words. Loved it!

    PS: If you are ever in NY and want to follow a interior designer/blogger momma to 1 handsome little 13 month old. I’m your lady. 😉

  • Hailey
    January 15, 2013 at 8:25 am

    I am in love! This is just the sweetest thing. I would love to collaborate on a future project although I don’t have any littles of my own …yet! 😉


  • Juliemara
    January 15, 2013 at 10:09 am

    Will you do this for me?

  • Nicole Davis
    January 16, 2013 at 7:56 pm

    I always love every single one of your films. beautiful!

  • Heather
    January 17, 2013 at 8:56 am

    You girls make the most amazing videos! What a gift to capture these moments for a mom and her kids! You really nailed all the details, and the song is perfect. Thanks for doing these, and keep ’em coming!

    • Small Fry
      January 21, 2013 at 11:39 am

      It’s all Jenner, but we have fun art directing! Thanks for reading!!

  • Friday Fun Day — 1/18/13 « ohdizzle
    January 18, 2013 at 9:37 am

    […] This sweet video just kills me. Blogger Joy of Oh Joy! and her daughter Ruby in their lovely, lovely LA home….what could be sweeter? […]

  • trina
    January 19, 2013 at 7:51 pm

    so sweet! what a keepsake for joy and ruby!

    xo . trina

  • Hanna
    January 21, 2013 at 9:11 pm

    These are so wonderful, seriously I get all choked up with happiness.

  • favorite’s favorite [part one!] | Small Fry
    September 23, 2013 at 5:17 am

    […] took a chance, invited us into her home, and let us film her and her doll-baby Ruby last year. She treated us like old friends, and of the million things […]

  • lumineux family film [giveaway!] | Small Fry
    January 29, 2014 at 8:46 am

    […] Joy Cho […]

  • domain
    August 28, 2014 at 5:03 am

    I know this if off topic but I’m looking into starting my own weblog and was wondering
    what all is needed to get set up? I’m assuming having a blog like yours
    would cost a pretty penny? I’m not very web savvy so I’m
    not 100% certain. Any recommendations or advice would be greatly appreciated.
    Thank you

  • Oh Joy To The Rescue! | Small Fry
    June 16, 2015 at 6:00 am

    […] for many reasons, but when our blog was in it’s infancy she opened up her home and let us film her family for our Small Fry Films series. We were such a baby blog and for Joy to support us and work with […]


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