Now we’ve seen some cute threads, branding, and incredible packaging in our day, but Lately Lily absolutely takes the cake. When the package arrived we all were speechless. That little yellow suit case encapsulates all that Lately Lily represents. It all starts with an illustration from Micah Player, and then designed into a tee by Erin Nichols. Lily, the face of the brand, is a curious little girl with a case of wanderlust. Each season Lily travels somewhere new and exciting with her best friend and that inspires the line of tees for the season.