Are you on-board the JCPenney love train? Their brand revamp a few years ago has converted us and we were so excited to work with them with their exclusive Joe Fresh collaboration! For the longest time JCP felt like our little secret, but the more we share “Oh it’s from JCPenney!” the more we realize, everyone thinks it’s their little secret, too! Here is a little stop motion created by Jessica Peterson (she shot over 400 stills to get thirty seconds!)
The back story with this film is so sweet. These two have been inseparable best friends since they were tiny! Their moms brought them in and confirmed that even though they now live several cities away from each other, it doesn’t stop them from insisting on playing together weekly! (It helps that their moms are best friends, too!) They were so fun to work with and giggled uncontrollably at our concept: “You magically change clothes and then look surprised!” We love how versatile the Joe Fresh line is and if you watch closely you’ll see just how many pieces can be unisex!
This post feels a little anti-climatic as we shot this stop motion over 2 1/2 months ago! We’ve learned some dreams are bigger than others and making this one a reality took some serious work on the back-end. We hope you will still enjoy a look at Joe Fresh for JCPenney’s Fall 2013 line, and check out the amazing deals and fashions they have to offer currently.