We have such an amazing six weeks ahead of us and we’re so excited to share all about it! Just yesterday, Made to Matter, Handpicked by Target™ launched — it’s a collection of products: grocery, beauty and for home that they sell in their stores and online! All focused on healthier, more eco-friendly options for your family. The list of products is extensive and growing all the time, they are making it so easy! To help kick off this new venture, we are joining their charge to make healthier eating choices over on their Made Real & Tasty food section. To start, we are setting some goals for ourselves and to do so we jumped on a Skype call with Jenna in Virginia and Phil Anson in Colorado! Phil is the founder of Evol Foods and the perfect guy to help us set some individual goals!
Phil shared with us his awesome story – basically falling into a multi-million dollar idea when he saw how grim the Frozen food aisle is and wanted to see a change. He created Evol Foods (love spelled backward!) and with it an amazing line of food with substantial protein and awesome ingredients. Truffle Mac & Cheese, a Kale, Tomato & Goat cheese breakfast sandwich, and Butternut Squash & Sage ravioli are just a few of their fan favorite items. Listening to Phil’s passion for picking high quality ingredients, even for frozen food. And only items that you can pronounce, which Jenna has been devoted to this year. Her goal is up first!
“I consider my family to be very healthy. We pride ourselves on sitting nightly at the dinner table, and cooking for my family has been a top priority for me! I love the way it feels to gather around the table, conversing over whole and home-cooked meals.
“We can’t even fake being healthy over here at our house. We LOVE potato chips and soda way too much. Really, it’s as bad as it sounds. I feel like I was on the verge of yelling “Help!” from my roof top when this project fell into our laps. What a perfect opportunity to completely turn my family’s eating habits around.
Wish us luck! We’ll be updating you weekly on this project, and would love to have you all join us! Let us know what simple and attainable goals you have for your families, this is the perfect time to implement them before the back to school rush!